Campaign managers are in over their heads, dealing with with fragmented data, tight deadlines, and scarce resources. They are witnessing social media upending the campaign playbook, disrupting the way people learn about candidates and splitting voters into subgroups that don’t align neatly with demographics. Despite all this, campaigns do not have the tools they need to quickly understand (much less prioritize between) voter subgroups in the modern election environment.

Enter Faction Labs. We are designing an AI Copilot for CMs to help them identify and target voter subgroups — in less time and at a lower cost than current methods.

Our founders, Nilesh and Eli, have built dynamic pricing products at Uber, managed organizing and political teams on the Harris ‘24 and Biden ‘20 campaigns, and designed new tech automations at Data for Progress.

We’re seeing where the technological and political winds are blowing: it’s time to upgrade our campaigns.

For more information contact [email protected]